Thursday, July 2, 2009

The Xbox 360 Will come with Built-Advertising

Nothing can be perfect or better, nothing can be free and have no advertising. This is what seems to happen next year with the popular free online games from Microsoft, the Xbox Live.

The statements of the Group Director for Microsoft Advertising, Sean Alexander, that advertising can be created using the HD plugin without this implying any change in technology, have generated a flood of comments.

Given this, the director of programming for Xbox Live, Larry Hyrb tried to claim the water. He clarified that while it is possible that next year will include advertisements in the service, said they will not interfere with the user's gaming experience.

Advertising will be integrated using MS Silverlight technology, which is similar to Flash technology from Adobe, but Microsoft. Wanted to be integrated as an organic part of the menu that appears just turn the console.

Hyrb says, to no longer receive criticism, which "does not have to worry about a rush of announcements in the console menu (...) one of our main objectives is to enhance, not interfere with the gaming experience." Also made it clear, in an ironic, that nobody wants the Xbox 360 will become something like Shibuya Crossing (a district in Tokyo where they concentrate all shops and businesses).

Nor is it known whether these ads are for the users Silver (use the free service) and for Gold, leading to further criticism.

Where there are people there who could sell the motto today.

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